2022 Impressions Study: The Most Influential Promo Products

The people have spoken. And their collective voices have come together to declare their allegiance for …. outerwear.

Yes, it’s true: Outerwear is the most influential promotional product for American consumers. That’s one of the hundreds of insights yielded from the 2022 Ad Impressions Study.

This year’s study has a decidedly demographic and geographic approach. We’ve identified the most influential promotional products – the items that are most effective at influencing a consumer to do business with an advertiser – for both men and women as well as six different age brackets. In addition, we’ve singled out the five most influential products for all 50 states (plus D.C.) and six different regions in the United States.

Note that this data is different than ASI’s monthly Top 10 ESP products, which tracks the items that distributors search for most on ESP. While the ESP data showcases trends and which products are most in-demand, the Ad Impressions Study reveals which promotional products have the biggest effect on consumer behavior.

This year’s study is based on data that was analyzed in late 2021 using surveys of nearly 40,000 consumers. To give you a taste, below we present a collection of leading promo products in the U.S. and identify which states and regions they’re most influential in. You can use this data to guide your next big product pitch or demonstrate to clients which items will be most effective at targeting end-users.

Most Influential Promotional Products in USA

Hover over the images to see the states where each product is most influential.

Bags

  • Michigan

Caps & Headwear

  • Kansas

Desk Accessories

  • California

Drinkware

  • Rhode Island
  • Virginia

Health & Safety

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • Montana
  • Nebraska

Masks

  • Hawaii
  • Idaho
  • South Carolina
  • Wisconsin

Outerwear

  • Colorado
  • Connecticut
  • District of Columbia
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kentucky
  • Louisiana
  • Minnesota
  • Nevada
  • New Hampshire
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Dakota
  • Utah
  • West Virginia
  • Wyoming

Performance Wear

  • Maryland
  • Missouri
  • Texas
  • Vermont
  • Washington

Polo Shirts

  • Delaware
  • New Mexico

T-Shirts

  • Maine

Umbrellas

  • New Jersey
  • Oregon

Writing Instruments

  • Massachusetts
  • Mississippi
  • Tennessee

5 Most Influential Promo Products by Region & State

Northeast

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Polo Shirts
  • 5. Umbrellas

Connecticut

  1. Outerwear
  2. Health & Safety
  3. Drinkware
  4. Desk Accessories
  5. Writing Instruments

Delaware

  1. Polo Shirts
  2. Outerwear
  3. Desk Accessories
  4. Health & Safety
  5. Umbrellas

District of Columbia

  1. Outerwear
  2. Bags
  3. Drinkware
  4. Performance Wear
  5. Health & Safety

Maine

  1. T-Shirts
  2. Writing Instruments
  3. Umbrellas
  4. Calendars
  5. Performance Wear

Maryland

  1. Performance Wear
  2. Outerwear
  3. Writing Instruments
  4. Polo Shirts
  5. Drinkware

Massachusetts

  1. Writing Instruments
  2. USB Drives
  3. Mobile Power Banks
  4. T-Shirts
  5. Calendars

New Hampshire

  1. Outerwear
  2. Performance Wear
  3. T-Shirts
  4. Umbrellas
  5. Desk Accessories

New Jersey

  1. Umbrellas
  2. Drinkware
  3. Desk Accessories
  4. Caps/Headwear
  5. Calendars

New York

  1. Outerwear
  2. Masks
  3. Drinkware
  4. Polo Shirts
  5. Writing Instruments

Pennsylvania

  1. Outerwear
  2. Performance Wear
  3. Caps/Headwear
  4. Umbrellas
  5. T-Shirts

Rhode Island

  1. Drinkware
  2. Outerwear
  3. Calendars
  4. Umbrellas
  5. Bags

Vermont

  1. Performance Wear
  2. Caps/Headwear
  3. Masks
  4. Polo Shirts
  5. T-Shirts

Southeast

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Masks
  • 5. T-Shirts/Polo Shirts (tie)

Alabama

  1. Health & Safety
  2. Mobile Power Banks
  3. Outerwear
  4. Caps/Headwear
  5. Masks

Arkansas

  1. Health & Safety
  2. Mobile Power Banks
  3. Outerwear
  4. Caps/Headwear
  5. Masks

Florida

  1. Outerwear
  2. Drinkware
  3. Performance Wear
  4. Bags
  5. Writing Instruments

Georgia

  1. Outerwear
  2. Health & Safety
  3. Umbrellas
  4. T-Shirts
  5. Performance Wear

Kentucky

  1. Outerwear
  2. T-Shirts
  3. Desk Accessories
  4. Performance Wear
  5. Health & Safety

Louisiana

  1. Outerwear
  2. Desk Accessories
  3. Health & Safety
  4. Writing Instruments
  5. Umbrellas

Mississippi

  1. Writing Instruments
  2. Outerwear
  3. Polo Shirts
  4. Masks
  5. T-Shirts

North Carolina

  1. Outerwear
  2. Masks
  3. Polo Shirts
  4. Umbrellas
  5. Drinkware

South Carolina

  1. Masks
  2. Polo Shirts
  3. Desk Accessories
  4. Performance Wear
  5. Umbrellas

Tennessee

  1. Writing Instruments
  2. Performance Wear
  3. Bags
  4. Outerwear
  5. Caps/Headwear

Virginia

  1. Drinkware
  2. Umbrellas
  3. Performance Wear
  4. Polo Shirts
  5. Writing Instruments

West Virginia

  1. Outerwear
  2. Health & Safety
  3. Performance Wear
  4. Bags
  5. Calendars

Midwest

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Polo Shirts
  • 4. Health & Safety
  • 5. T-Shirts

Illinois

  1. Outerwear
  2. T-Shirts
  3. Drinkware
  4. Performance Wear
  5. Writing Instruments

Indiana

  1. Outerwear
  2. T-Shirts
  3. Bags
  4. Desk Accessories
  5. Masks

Iowa

  1. Outerwear
  2. Health & Safety
  3. Drinkware
  4. Writing Instruments
  5. Polo Shirts

Kansas

  1. Caps/Headwear
  2. Umbrellas
  3. Desk Accessories
  4. Outerwear
  5. Masks

Michigan

  1. Bags
  2. Outerwear
  3. Writing Instruments
  4. Masks
  5. Umbrellas

Minnesota

  1. Outerwear
  2. T-Shirts
  3. Polo Shirts
  4. Health & Safety
  5. Writing Instruments

Missouri

  1. Performance Wear
  2. Outerwear
  3. Polo Shirts
  4. Umbrellas
  5. Writing Instruments

Nebraska

  1. Health & Safety
  2. Umbrellas
  3. Outerwear
  4. Caps/Headwear
  5. Masks

North Dakota

  1. Outerwear
  2. Performance Wear
  3. Mobile Power Banks
  4. T-Shirts
  5. Umbrellas

Ohio

  1. Outerwear
  2. Polo Shirts
  3. Writing Instruments
  4. Umbrellas
  5. Calendars

South Dakota

  1. Outerwear
  2. Performance Wear
  3. Masks
  4. Umbrellas
  5. Caps/Headwear

Wisconsin

  1. Masks
  2. Outerwear
  3. Drinkware
  4. Writing Instruments
  5. Bags

Southwest

  • 1. Performance Wear
  • 2. Outerwear
  • 3. Health & Safety
  • 4. Polo Shirts
  • 5. Masks

Arizona

  1. Health & Safety
  2. USB Drives
  3. Drinkware
  4. Calendars
  5. Performance Wear

Nevada

  1. Outerwear
  2. Performance Wear
  3. Masks
  4. Bags
  5. Health & Safety

New Mexico

  1. Polo Shirts
  2. Masks
  3. Calendars
  4. Writing Instruments
  5. Health & Safety

Oklahoma

  1. Outerwear
  2. Polo Shirts
  3. Writing Instruments
  4. Masks
  5. Umbrellas

Texas

  1. Performance Wear
  2. Health & Safety
  3. Polo Shirts
  4. Outerwear
  5. Writing Instruments

Mountain Region

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Masks
  • 4. Health & Safety
  • 5. Bags

Colorado

  1. Outerwear
  2. Bags
  3. Performance Wear
  4. Masks
  5. Mobile Power Banks

Idaho

  1. Masks
  2. Performance Wear
  3. Writing Instruments
  4. Health & Safety
  5. USB Drives

Montana

  1. Health & Safety
  2. Bags
  3. Masks
  4. Performance Wear
  5. Polo Shirts

Utah

  1. Outerwear
  2. Masks
  3. Health & Safety
  4. Desk Accessories
  5. Performance Wear

Wyoming

  1. Outerwear
  2. Bags
  3. Performance Wear
  4. Desk Accessories
  5. Masks

Pacific Region

  • 1. Outerwear
  • 2. Performance Wear
  • 3. Health & Safety
  • 4. Drinkware
  • 5. T-Shirts

Alaska

  1. Health & Safety
  2. Drinkware
  3. Caps/Headwear
  4. Performance Wear
  5. Outerwear

California

  1. Desk Accessories
  2. Health & Safety
  3. Drinkware
  4. T-Shirts
  5. Masks

Hawaii

  1. Masks
  2. Mobile Power Banks
  3. Drinkware
  4. Outerwear
  5. Umbrellas

Oregon

  1. Umbrellas
  2. Outerwear
  3. Performance Wear
  4. Bags
  5. Mobile Power Banks

Washington (State)

  1. Performance Wear
  2. Outerwear
  3. Writing Instruments
  4. Drinkware
  5. Health & Safety
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