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Sleeping Giant Ice Cream Company
The Flower Truck
Email / FB / IG
Boston Board UP
Blog / FB / IG
Professional Marketing & Branding
Husband, father, son, coach, designer, animator, director, videographer, webmaster, marketer
Stephen Capano is from Burlington Massachusetts. He got his first computer in 1984 and in very shortly knew it was to be his future. He studied Mechanical Engineering and Statistics at the University of Massachusetts and later studied the Psychology of Sales and Marketing at the Sandler Institute. He opened his own store, “CLOZ”, small-sized style, in 1991 and was able to use his computer skills to create a logo, branded clothing, proper signage, an inventory tracking program, and a mailing label sheet where direct mailings to clients became important to increasing sales. His mailings grew to thousands of pre-teens per month. Upon closing “CLOZ”, Stephen opened various retail stores throughout Eastern MA and NH for The Limited, Inc. With SAI Marketing & Promotions, Stephen worked with the Marketing and Human Resource departments to create custom-branded products used in promotions, rewards, retail and more.
Stephen spent 5 years working for Teleflora, one of the largest Florist Associations worldwide, helping local Flower Shops increase sales using CRM (Customer Relationship Management) technology. His business ventures include a number of business ventures including investment properties, a Hair Salon in Somerville MA (which he sold after 6 years), Mundo3DPrint.com, and TECTRIX.INFO, a design, marketing & promotions agency.
Stephen started TECTRIX.INFO in 2009 to help sell a company’s value proposition to a new audience. TECTRIX.INFO drives results by helping discover solutions needed to differentiate a business. They act as an outsourced fusion of an IT consultant, an ad agency, and a think tank to achieve viral marketing success with proven healthy technologies. TECTRIX.INFO believes in testing new technologies often to find and discover specific relevance to each business.
Having over 30 years of sales and marketing experience with many retail and service businesses, and thousands of happy clients, (many of which Mr. Capano calls friends) prepared him to start TECTRIX.INFO, a Digital Marketing Agency. The success of TECTRIX.INFO and selling “Fashion Way Hair Salon”, allowed him to move to GoiÃnia, Goias Brazil in 2012 (to be closer to his wife’s family), but still keep the Agency running smoothly with clients all over the USA, Africa, and now Brazil.
Stephen has a deep-rooted passion for helping small businesses succeed. His father was forced to take early retirement from a job he loved after 33 years. This taught Stephen to follow his strengths and ambition to help others grow. The mission is simple: Help our clients increase customer reach and revenue daily. By doing this, TECTRIX.INFO wins as well.