Every business needs a great website with a user-friendly web design to help it to better serve its customers.
You may have that, but when is the last time you updated your website’s software or had that done by a web maintenance service?
Although it’s easy to not worry about software updates as long as the site is functioning properly, the truth is that unless your site is regularly updated as part of its routine maintenance, your site and business could be at risk.
Here are some of the top reasons why your business should partner with a professional web design service so that your software is up to date and able to keep your site competitive and secure!
Maintaining Website Security
The most important of all reasons why you should partner with a web maintenance service to keep your site software up to date is overall security.
An ongoing issue that web design software developers face is site security and keeping their products and thus your website safe from cyber attacks and other threats.
When developers improve the security features of their software, updates are released; without those updates, your website is at risk of being breached by the newest threats which put your customers, your business reputation, and your profitability all at risk.
Keeping up with security updates is especially important for eCommerce sites, where users are entering personal and financial information.
New Features and Functionality
Another important reason to have a website service update your site software is to adopt new features included in those updates that can enhance your site’s functionality.
From a better interface for you and your designer to work with to more helpful capabilities and features for your customers, the more user-friendly your site is, the better it will perform for you.
Improved SEO
Most of today’s preferred web design software products such as WordPress include built-in SEO features which along with the optimization techniques used by your website service, work together to get your site noticed by more people who do searches on Google.
When you invest in regular web maintenance services that include software updates as they become available, your site will continue to be competitive online.
Since Google’s algorithms are constantly changing and can detect when websites are not changing with them, it’s important to stay updated with the latest SEO methods.
Better Website Performance
Lastly, when your website stays current with recent software updates, you get the best of all of the above features plus better overall site performance.
As developers continually improve the coding and functionality of the software and add in the latest security and optimization features, your site will benefit greatly.
It will run faster, be more helpful to your customers, uphold your company’s reputation and degree of trust among customers, and remain a critical tool that helps your business succeed.
Schedule Regular Website Maintenance
Though it would be great if it were possible to put up a website and leave it alone to do its thing, all sites require maintenance services to keep them secure and performing well.
Work with your web designer to keep yours up to date with the latest security and functional features so it works its hardest for your business.
Your investment in website services will be returned many times over!
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